Man… so i can’t stop thinking about the people that Project Athena serves.
People who perhaps haven’t learned that there are SO many good people out there, just waiting to help them with anything they could possibly dream of.
Perhaps that’s just one thing about our culture that i’ve never understood… why it’s ok to just suffer-alone… why people feel compelled to not reach-out for help when they well and truly need it.
Team-building exercises like the one we just underwent in the Grand Canyon, force people to rely on others. Strength truly is in numbers. You can be an Army of one, but sometimes you’re going to need
your buddy next to you to lean on when things are seriously in the tubes.

Today was sort of a ‘reflection-day’. I’m working on details for the upcoming bike-in-the-desert-trip surrounding InterBike. It’s SO gear-intensive that it’s a little daunting. In order for us to take the next step as a production-company, we need to involve all the pieces necessary to pull off the production the way it’s required… and i’m faced yet-again with a probable need to spend yet more money on gear to get the job done ($75k in the last year apparently hasn’t been enough…). So, i’m working on another list… wondering if we can get enough content, hoping that we can solve our nagging lack-of-power issue to recharge everything while out in the middle of nowhere… and also still wondering why clients never answer their phones.

I’m also dealing with a bit of a marketing issues. Wondering how it can be made more streamlined… can we edit up everything that was shot on this last trip and work in bike-stuff from the upcoming trip for our in-house promo? Will clients be stoked on it? We’re also bringing some new technology into the mix which should be ridiculously fun… (i’ll share later) and i can’t even tell you how stoked i am on it!

Blah blah blah… now i’m just typing for the sake of filling space… baaaaaaa-d-d-d-d-d….. ok i’ll stop.

Here are a few other photos from the Project Athena Trip. Still editing, still working… still thinking.

buenos noches.