Posts Tagged ‘commercial photography’

Project Athena and the Grand Canyon

Tuesday, September 7th, 2010

SO… the Grand Canyon trek is complete…
I wanted so desperately to update the blog as the event unfolded; reveling in the possible opportunity to divulge every nuance and detail, share photos and to provide a ‘field report’ in the truest sense of the journalistic term. That would obviously not be the case.
The trip was, from the get-go, a bit different than i’d accounted-for.

Traveling south and west from Aspen, i made what would be the first of several ‘interesting’ decisions, and would teach me yet more lessons about the nature of ‘unintended consequences’.
The night before; having consulted with both the Road Atlas and Map Quest (and Google Earth, unsuccessfully), i’d concluded that somehow it would be faster to travel south thru Durango and the 4-Corners area en-route to the Grand Canyon… instead of traveling via Freeway thru Grand Junction, Moab, etc.

Not quite being able to come to terms with Colorado having 2 seasons (construction and Winter), i’d stupidly elected to take hwy 133 from Carbondale thru Paonia, heading towards Montrose, then south thru Ouray, Ridgeway, over Red Mountain Pass, Molas Pass, etc. Wow. Construction-season was an understatement. I’d spent the night at home (instead of on the road), gambling on an 8-ish hour drive (not having an actual driving-time sorted even when i’d got into the truck and selected ‘drive’) and left early (0600) in the morning; having no clue what lay in store for me on the road. 2hours of total driving-time delay and i hadn’t even made it out of the state… and all due to road construction. Wow, even on a holiday weekend? Surely they were joking.

Things got even funnier when i’d hit Northern Arizona and found the same to be true there. The road to Tuba City was again littered with ‘construction crewes’. Another 1hr delay in even warmer conditions, and this time in the middle of nowhere… had me a little nervous that i wasn’t going to make our ‘meeting time’ of 1830hrs in the lobby of the Red Feather Lodge. I hate being late, and especially hate being a burden on folks who already have an agenda.

Traffic moved along after a while, and i became a speeder.

GPS-time reflected an arrival time of an hour after i was due, so at my last gas-stop i pulled over and consulted the paper-source (map), and found out that the GPS was trying to send me thru Sedona… i detoured thru the Park (Grand Canyon), hit more construction traffic, but actually made it in almost an hour early. First person to check in at the hotel, and with time to spare. Whew.

Dinner that night… acquainting ourselves with our new friends and partners in a life-changing journey that would impact us all… SO much more than physically.

After dinner, i sweated the details concerning gear and what to hike with. 23miles, close to 12k vertical ft total, and (in our case) 15.5hours of actual hiking, topping out in 101degree heat.
Stupidly, i whittled my pack down to around 45lbs. I’m a photographer. My cameras are my tools.

I got hell for it when Jeff grabbed my backpack the next morning to load up, and i was advised to lose ‘about 1/2 of that weight’. I was already down to 2 bodies, 3 lenses, xtra batteries, food, water, 2 headlamps, 1tac light, 1 marker light, and a beanie. That’s the part that people don’t understand. If you’re there to do a job, you need the tools to do your job. I had to pay a bit of a price to get gear into someplace where i was going to need it. I was a volunteer, sure… but i promised to deliver photos that meant something. I also knew that i had to get in and out w/o being a burden to others, and probably needed some strength to help others should the need arise. The compromise was to leave the tripod behind, and to remove the 50mm 1.2 lense that i adore. I was up for a challenge of using what i brought.

Off we went, into the morning!

Into the morning on the Bright Angel Trail

Right off the bat, i’d stopped several times to grab some photos of the group as we proceeded down the trail. The initial agenda was to see if i could come up with some ‘blanket coverage’ to see how many angles we could work photos into based on content. The night before, Joe Kita (my roommate and a journalist from Prevention Magazine with whom i was paired) mentioned that the shot-list that they’d come up with was more than distilled, and reflected something rather simple to augment the story that he was assigned to work on. My job was that much easier… although filling in with video that they decided they could use, proved to be that much more difficult due to my election to fore-go the tripod. DOH!

Gear-wise, and dealing with the lack thereof seemed to initially be somewhat of a concern. After about 1hr of heading ‘down’, my concerns shifted to much more real and looming issues related to the survivability and comfort of some of the folks with whom i found myself in the company of. We stopped to fashion some duct-tape anti-chafe measures for a participant’s feet, and had some blister-related issues shortly thereafter. What was initially what i thought to be a gear-inadequacy due to my lack of depth as a ‘photo-journalist’, quickly turned into ‘group-think’ and i shifted from being a photographer into being more of a group-member. I wasn’t just there to document and record… i was there to do my part to ensure that we made it as a whole to the North Rim.

Footwork on the trail.


www.projectathena.org is no joke. Robyn Benincasa is truly a world class elite endurance athlete, and hiking in the Grand Canyon is legit. 44miles in 2 days, 24k-odd vertical ft total… is nothing to sneeze at.
I didn’t realize what i’d got myself into going into the trip. I can understand the vertical; living in Aspen and spending loads of time hiking and biking about in the mountains, but being in the desert in the heat is a different sort of exposure. I think some other folks didn’t quite comprehend the level of physical commitment involved in the undertaking either. It ended up probably making the experience all-the-more profound, and i’m happier for it. People were stretched, bonds were formed, and attention shifted from self-serving to group-serving. Everyone pulled together, shared food, shared love, shared encouragement, shared their voices… to sing our way up-hill in the dark during the last 3 challenging hours it took for us to wend our way up the last several thousand vertical ft to the top of the North Rim.

Grinding it out, heading to the North Rim

What the Park discourages, we embraced. Across the canyon in 15.5 hours for my group, 12-ish hours for the front group. What an amazing day for everyone.

The group slept quickly, rose at 0400 and began the return journey (of which i wasn’t a part of, due to my butt-cheeks and thighs being compromised due to extreme chafe the day-previous).
I hiked down to bring ice-water and offer pack-assistance for the last several miles of their uphill stretch on the S.Kaibab trail… and was met with high-spirits, camaraderie and some weary but very accomplished smiles and laughter. They did it… what an amazing experience! An unforgettable fundraising event that brought along 3 survivors of it’s own… making me even more proud to say i was a part of something special. EVERYONE involved came away with something learned, a deeper appreciation of self and others (and hopefully nature), and is probably stronger for the experience. Holly said it best when she said – ‘i learned how important other people are, to share your pain as well as your happiness… Accepting help is actually a gift for someone else’. And nobody probably said it better than Jackie Wilson with ‘Your love keeps lifting me higher… ‘. How true it is… !!!

MANY thanks, Project Athena, Robyn and Heather (for getting me involved). I will forever be touched by your love and kindness, and will continue to volunteer my time and resources to help make others dreams come true with you!

Osprey

Monday, August 30th, 2010

Went out again this afternoon to hike a bit above Taylor Pass to check out this singletrack that i’ve been obsessed with lately… and brought Cath… what a great little hike. 4wd up Xpress, then hiked for a while to just below the top of the M&M’s… had some rain showers, hail, awesome clouds, and Osprey Packs to carry gear with. What an amazing load-carrying system… certainly one of the finest i’ve had the privilege of using to-date. Hauled around 50lbs of camera-gear up with us, and the only thing that felt the weight a bit was my legs. My back was unencumbered by the equipment… and i felt super-stable hiking to well over 12kft (in sandals)

I wanted to get my carrying-system dialed in before i leave for the Grand Canyon in 2 days to support www.projectathena.org. I’m volunteering a few days of hiking and photo-support for a fund-raising trip they’re taking to the Grand Canyon. Hiking the Rim to the Rim (and then back to the Rim). 44miles over 2 days to support their non-profit with photos for 3 publications who are coming along to document the trip. I’m stoked! I’ll post up if i can while out there, and certainly upon returning back to base, with photos edited and ready to go.

I’m STILL attempting to solve some power-in-the-field issues i’ve been having, centered around our desperate need to have a means to recharge while on-location. Calls have been made to several companies, but nobody seems to answer their phone/check emails/return phone calls out there… How do businesses stay in business? I’ll get it sorted out hopefully, but it’s looking dire, what with the upcoming bike-trip for around a week with no plug-in-options along the way (in the middle of the desert), and solar being our only option. Can you HEAR me Goal-0 ?

OK, enough… It’s 0120hrs and it’s time to call it a night…
here are a few shots from this afternoon.

Cheers!

-AW

Location work

Friday, August 20th, 2010

So i decided after a phone-chat with the good-people over at Yakima the other day, to show them some lifestyle-stuff that hasn’t been shot in Oregon.
I’m having a difficult-time understanding why companies insist year-after-year, and season-after-season, on shooting the majority of their collateral in their backyards. Doesn’t this
make location-photographers obsolete? How do you introduce VARIETY to your campaign materials?
Are companies THAT pinched that they can’t spend an extra several hundred dollars to get to another location?
REALLY? wow… Just for the sake of giving someone something different-looking, i wouldn’t even charge transportation-time to get to another location… hell, i’d even drive all my shit there to-boot!

Here’s some stuff shot in what amounts to our backyard… 30min from the house. Minimal-prep (we decided to go about an hour before we packed up and left), some lighting, some props, and some people (including myself in the frame for filler). What did it cost? Less than $100k ?… Think we could do the same for your company? Eh…. probably. Think it would be equally painless? Eh… who knows. We’re not really into drama over here… so my guess is= yes.

More location scouting and ARB-stuff

Wednesday, August 11th, 2010

So, with the Outdoor Retail Show behind us now… it’s time to focus on what we CAN do for clients.
Last weekend we bounced our way up Pearl Pass in search of some amazing locations where we could shoot
both footwear/running/hiking along with some vehicle-accessory-type things (racks, etc).
What we found was pretty much beyond compare. I haven’t seen wildflowers and light that beautiful for a long while.
Ice-cold streams running thru velvety-green high alpine wildflower-kissed meadows, trickling their way down and across our narrow double track, with some of the more majestic peaks in the state
graced views in every direction. Around every corner, the view just seemed to get more amazing, as the light settled and the shadows lengthened.

Clients… if you can hear me… ‘we should be using this location sooner-than-later’…!
Let’s get your end-of-summer campaigns shot!

Here are a few things we came away with while up-high.

Cheers!

-AW

Outdoor Retail Show!

Saturday, August 7th, 2010

What a smashing success we’ve had over the course of the past week!
Outdoor Retailer in SLC was amazing. We had Courtney from Two Penguins productions join us, and
a pleasant-surprise from Heather Hill (www.H2Brandworks.com) as well. Fantastic meetings with clients and prospective-clients
and what looks to be a lovely marriage between photo/video/marketing in what will probably be something entirely new to the industry.
More on that to come.

Most importantly, i wanted to send out a big ‘thank you’ to everyone who dedicated their time and energy to chatting with us at the show.
VERY nice to see everyone there, and many-thanks for indulging our interests in your company!
We look forward to communicating with you in the coming weeks/months/years, and hope for a healthy and happy relationship
assisting you with your marketing and collateral needs in the coming years!

We hope you enjoyed the show as much as we did!

Cheers!

-AW

Red Bull Illume…

Friday, July 30th, 2010

Yes, i have an image in the Semi’s… woooo hoooo!

Here’s the ‘embed’ So you can check out the gallery yourself, and all the beautiful images that have made it thru!
Congrats everyone! And congrats to all my friends who are in there as well!



Oye

Friday, July 16th, 2010

I’m off the back once again. Been tied to the desk doing retouching-work and prepping for the OR-show in SLC.
Heading to CB tonight to ride this weekend. May have some photo-updates upon my return!

Have an amazing weekend!

-AW

Towers are neat-o

evolving….

Tuesday, June 15th, 2010

so… i think the theme of the week is ‘evolution’. SO many things are going on over here that i don’t really know where to begin. The business is changing/evolving. Things went from the mundane routine of years-past (well, not exactly mundane, but you get the idea… routine i should say) to a shotgun-pace-development with a new rep, an invitation to www.at-edge.com (which was/is amazing and rather sudden), to a massive learning-session with incredible amounts of studying about re-touching… to now contemplating the foundational aspects of getting my new MultiMedia production company launched and marketed. On top of it all, the weekend brought rain/snow to the home… which sort of put a damper on the bike-riding frenzy, and enabled some more constructive work-time that had perhaps been lacking in the past week. I’m also getting off my ass to write here again, which i’ve sorely missed. I spend some time up at the Monastery in Old Snowmass again this evening for some reflection and singing which is always inspirational… MANY thanks, brothers…

Hope you’re having an amazing summer so-far !

Here’s some imagery from the last several weeks.

Teva Games etc…

Saturday, June 5th, 2010

Wow.. what an amazing afternoon today! Drove over to Vail to ostensibly grab a few frames of some of the Kayak Freestyle qualifier event, as part of the kick-off for the Teva Games… First year that i’ve brought the 400mm with me, and was sort of wondering why i didn’t bring it last year? WHAT a fun-lense to shoot kayaking with, especially at the play hole in the village at Vail!
Drove over the Pass on the way over, and was reminded of why i’d wanted to move to this beautiful state since i was a child. Gorgeous snow-capped peaks emerging from verdant-green meadows populated with some rather healthy looking cows graced every vista the entire way. It’s summer, but not yet wildflower-season so we’ve yet to witness even more colour blossoming forth from the amazing landscape.

Teva was crowded as usual, but splendidly organized and truly a treat to attend. Parking however, in Vail still leaves something to be desired; what with the confusion surrounding the parking garage-scene etc.. (rockstar parking was still scored, by going in thru the out-door) ;) )

The way home featured the obligatory stop thru Costco in Eagle, a sandwich from Heidi’s Brooklyn Deli (yum), and then one of the more-amazing Buttermilk-Loop mtb rides i’ve done for a while… this evening. Shot some 1st-person video with the GoPro that i’ll post up here shortly, along with some photos from the day!

My apologies for being remiss with my blogging and video-posting. I’ve been back in Aspen and getting some new content edited and posted to the website (photos), and need to compile some video and post up another new clip. Also have some new stuff for Keen Footwear; a new relationship that i’ve been working on for a short while that looks like it’s about to take flight!

So.. more here shortly… just back in from the ride… i’ll shower up and then post some photos and maybe some video!

Hope everyone had a fantastic Memorial Day Weekend!

Cheers!

-AW

Women's Kayak Freestyle Qually from the Teva Games in Vail, CO.